Would you consider it risky for a startup to use its own product? I would consider that a risk decreaser, because the loop creates a stronger fit signal. Even

Would you consider it risky for a startup to use its own product? I would consider that a risk decreaser, because the loop creates a stronger fit signal. Even more powerful, since across a cohort the encouragement is N-way, or really N^2-way, it actually lowers risk on average the more startups act as each others’ early customers. And co-adopters benefit from getting unusually responsive suppliers with a strong indirect stake in mutual success. Encourage isnt a requirement. Adopt only if it makes sense.