Thats one of the points im trying to make. Incomes have stagnated, people at the lower end already were kind of splurging, now they cant justify it at all. So f

Thats one of the points im trying to make. Incomes have stagnated, people at the lower end already were kind of splurging, now they cant justify it at all. So further cost reductions have to go into the product. COVID also masked the ability of companies to just extract more profit out of the product due to the price shocks that never went back down.