But nobody reads it (relative to the Daily Mail and The Sun) and it just doesn't seem to matter in terms of the political debate. That is why it doesn't get so

But nobody reads it (relative to the Daily Mail and The Sun) and it just doesn't seem to matter in terms of the political debate. That is why it doesn't get so much opprobrium - it just doesn't matter. The Daily Mail and The Sun can mount massive campaigns, ruin careers of politicians and swing large amounts of votes (or at least that is the perception). All the Mirror readers vote Labour whatever they say (not necessarily true but perception amongst politicians). August readership - Daily Mirror 1.1M, Daily Mail 1.9M, Sun 2.5M Source: http://www.guardian.co.uk/media/table/2012/sep/20/abcs-national-newspapers http://www.guardian.co.uk/media/table/2012/sep/20/abcs-natio...