Subscription revenue model that offers a certainty premium for investors? check Tap into a deep psychological Maslow-style need that potentially hundreds of mi

Subscription revenue model that offers a certainty premium for investors? check Tap into a deep psychological Maslow-style need that potentially hundreds of millions if not billions have (aka the desire to know where we come from, who we are connected to)? check Future plans to possibly pivot itself towards being a platform that other developers can build apps on that tap into its genealogical data? check Looks like it could turn out to be be a bloody good deal!