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Hi, thanks so much for the feedback!! This is great timing since I'm actually working on revamping ALL the marketing copy. I agree completely with your points
by limedaring 14y ago
Hi, thanks so much for the feedback!!
This is great timing since I'm actually working on revamping ALL the marketing copy. I agree completely with your points — I got wrapped up in "this is what a wedding startup would say!" rather than what is actually awesome about us.
Why we're charging monthly for a one off occasion: We actually have a monthly charge and a one-off charge, and our conversions are roughly split between the two. People who are just a few months out from their wedding tend to pick the monthly option, and people who are far out tend to pick the charge-once option. That said, I'm not justifying this — we're still (and probably always will be) in the process of testing out new pricing!
Good points about what you pay for. We actually work with a little over 1,500 wedding vendors (and almost 500 wedding photographers), and we're almost done with our vendor integration into the planning app.
Thanks so much for poking at WeddingLovely and spending time writing your feedback!
- wtvanhest 14y agoBy offering the option to do either by month or a 1 time fee, your customers are doing the following: 1) Calculating number of months to wedding day (since they likely know the date) 2) Deciding which is cheaper 3) Purchasing the cheaper option. *You are probably also losing conversions to people who decide to wait to save money, then just forget to purchase. I'm not suggesting you do this, but just think about what would happen if you priced it in the opposite way. 6 months before the wedding, $80, 5 months before the wedding $90, 4 months before the wedding $100 etc. My guess is that you may end up making a bigger $/user, and may even increase your conversion rate. Looks like a good site and like you are offering real value. Best of luck!