7 ms·
> Microsoft really needs to get a better handle with the naming conventions. They really won't, though; Microsoft just does this kind of thing, over and over a
by marssaxman 9mo ago
> Microsoft really needs to get a better handle with the naming conventions.
They really won't, though; Microsoft just does this kind of thing, over and over and over. Before everything was named "365", it was all "One", before that it was "Live"... 20 years ago, everything was called ".NET" whether it had anything to do with the Internet or not. Back in the '90s they went crazy for a while calling everything "Active".
- moomin 9mo agoThere’s got to be solid reasons why they do this and have done so for so damn long. At the very least institutional reasons. At best, actual research that suggests they make more money this way. But as a consumer, I hate it.
- estimator7292 9mo agoMarketing has too much power. They get some hairbrained scheme to goose the numbers and just slam a mandate all the way down the org. Is "Copilot" not getting enough clicks? Make every button say "copilot", problem solved. Marketing doesn't know or care what was there before, someone needs numbers up to get their promotion.
- phkahler 9mo ago>> Is "Copilot" not getting enough clicks? Make every button say "copilot", problem solved. Marketing doesn't know or care what was there before, someone needs numbers up to get their promotion. So Microsoft isn't bringing copilot to all these applications? It's just bringing a copilot label to them? So glad I don't use this garbage at home.
- Sharlin 9mo agoYes and no, because "Copilot" isn't any single thing, but can mean whatever they want it to mean in different contexts.
- fluidcruft 9mo agoIt's marketing but I think they want everything to seem like an integrated platform so they can sell you on creeping into bundles.
- Nevermark 9mo agoPerhaps the "consistent" naming helps them shove more through the Enterprise door. If a large company has bought into "Co-Pilot", they want it all right? Or not, but let's not make carving anything out easy. Just a thought.
- 3acctforcom 9mo agoThis is actually one of their smart decisions. "Copilot" is currently going through the corporate regulators, who know nothing about technology, but I can't buy it until they say everything is Legal. So once we have signoff then my counterpart in Sharepoint/M365 land gets his "Copilot" for Office, while my reporting and analytics group gets "Copilot" for Power BI, while my coding team gets "Copilot" for llm assisted development in GitHub. In the meantime everybody just plugs everything into ChatGPT and everybody pretends it isn't happening. It's not unlawful if they lawyers can't see it!
- Nevermark 9mo agoThanks for validating my intuition! > In the meantime everybody just plugs everything into ChatGPT I believe you meant "everyone plugs everything into ChatGPT for Co-Pilot"! A statement with its own useful ambiguities. It is comical, but I can now make a serious addition to Sun Tzu's maxims. “All warfare is based on deception.” “To subdue the enemy without fighting is the acme of skill.” "Approval is best co-opted with a polysemous brand envelope."
- cornonthecobra 9mo agoIt's because Microsoft isn't a software company. They're a marketing company that happens to make software and a few other bits. We're now on the back end of that, where Microsoft must again make products with independent substance, but are instead drowning in their own infrastructural muck.
- hightrix 9mo agoTo further your argument, look at the XBOX. It is impossible to tell which is the latest model by name alone. Where the playstation is simple, the latest is the 5, the previous was the 4, and the one before that was the 3.
- deleted 9mo ago[deleted]
- coffeebeqn 9mo agoOh no I just realized the next generation will be called Microsoft 365 Xbox Copilot
- Sharlin 9mo agoThere will be an integrated voice LLM that hallucinates advice and "useful" tips as you play and cannot be turned off
- CubityFirst 9mo agoYou jest. https://www.xbox.com/en-US/gaming-copilot https://www.xbox.com/en-US/gaming-copilot
- Sharlin 9mo agoSigh… Irony truly is dead.
- dahcryn 9mo ago"All you have to do is follow the damn train, user"
- banku_brougham 9mo agoMicrosoft 365 Xbox X Copilot S
- 9mo ago
- wasmainiac 9mo agoNT..? Good comment made me laugh.
- binsquare 9mo agoSome musings from someone who has not worked in microsoft but has in big tech. This often happens because the people inside are incentivized to build their own empire. If someone comes and wants to get promoted/become an exec, there's a ceiling if they work under the an existing umberlla + dealing the politics of introducing a feature which requires dealing with an existing org. So they build something new. And the next person does the same. And so you have 365, One, Live, .Net, etc
- josephg 9mo agoGoogle Plus was the same. Lots of unrelated google products were temporarily branded as part of google plus for some reason, including your google account and google hangouts (meet).
- atombender 9mo agoThat was a very intentional strategy. In hindsight, not a good one, of course, but Plus and its integration across the whole company was blessed by Page and Brin, who were quietly panicking that Facebook could eat Google's lunch by becoming the "start page of the Internet" the moment they integrated search. Which they never did and never appear to have wanted.
- canucker2016 9mo agoThe Dev Tools division had Quick- prefix for some tools before settling on Visual- once VB took off. Then there's DirectX and its subs - though Direct3D had more room for expanded feature set compared to DXSound or DXInput so now they're up to D3D v12.
- arwhatever 9mo agoDo your teams use the teams feature in Teams?
- MengerSponge 9mo ago"The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products." -Steve Jobs