I think the subject is actually detached from green versus not green. A company that greenwashes is showing that it’s willing to lie or operate in a false real

I think the subject is actually detached from green versus not green. A company that greenwashes is showing that it’s willing to lie or operate in a false reality, hence the lower stability and performance compared to other firms. I suspect that firms that “walk the walk” are not just implementing green practices but are more generally managed by principled people that aren’t full of hot air. A company that greenwashes is a company where the culture tolerates reality distortion. In contrast, the best companies encourage a lack of power distance and a lot more transparency.