Maybe it has always been this way but it seems like these days it's only a matter of time before anyone "authentic" (or at least seems authentic at first) turns

Maybe it has always been this way but it seems like these days it's only a matter of time before anyone "authentic" (or at least seems authentic at first) turns into some type of grifter. If you have a big enough following there is too much money to be made not to grift.