I disagree about the vagueness of a name. If I see a great name, I'll understand the point-of-view of the company (usually, a key element of their product or a

I disagree about the vagueness of a name. If I see a great name, I'll understand the point-of-view of the company (usually, a key element of their product or audience). If the company pivots so much that the name becomes detracting, they can always rebrand later: "NewProduct by NoLongerRelevantName" eventually becomes just "NewProduct".