$122M on marketing. They have big TV ad campaigns. They spend $85 to acquire a subscriber. see: http://ir.ancestry.com/secfiling.cfm?filingID=1193125-12-6771

$122M on marketing. They have big TV ad campaigns. They spend $85 to acquire a subscriber. see: http://ir.ancestry.com/secfiling.cfm?filingID=1193125-12-67710 http://ir.ancestry.com/secfiling.cfm?filingID=1193125-12-677...