"Ancestry.com has been acquired by European private-equity firm Permira for $1.6 billion, which is a little over 1.5 Instagrams" Is "Instagram" the new word fo

"Ancestry.com has been acquired by European private-equity firm Permira for $1.6 billion, which is a little over 1.5 Instagrams" Is "Instagram" the new word for a billion? I like it. It sounds like a unit of measurement. It will be interesting to see how this grows. Some of my family members are very into family history and genealogy and want to get their DNA tested as well to see where we are from. If nothing, it's a good way to at least pique the curiosity of a large population, so I can see it going for as much as it did.