"Niccol joined the company in 2024, at a time when the business was under pressure. ... "We lost our focus because we got a little too distracted on efficienc

"Niccol joined the company in 2024, at a time when the business was under pressure. ... "We lost our focus because we got a little too distracted on efficiency and technology, and lost, I think, our focus on experience, customer and connection," he said." Imagine how far you have to have your head up your ass, to acknowledge that you ran into problems over-optimizing for efficiency and technology, and then immediately going on to say that you're going to use robots to fix the problem.