I’m really curious about the psychology that happens on pricing pages. I could easily see how this new pricing page could result in people defaulting to buying

I’m really curious about the psychology that happens on pricing pages. I could easily see how this new pricing page could result in people defaulting to buying only the cheaper products from Apple. And this then reduces sales and negatively impact margins (Apple higher end models have higher margin). Because if you want one of the high-end models, you’ll now need to max out each category. That’s brings cognitive fatigue.