5 ms·

Anyone seen actual financials? FTA: To monetize all that information, the website has a subscription model that two million people pay into at $12.95 to $34.9

Anyone seen actual financials? FTA: To monetize all that information, the website has a subscription model that two million people pay into at $12.95 to $34.95 a month, according to the company. So (say) $20/month = $200/year * 2 million = $400M/year run rate. In rough terms the buyout happened at 3-4x revenue. I'd say it's not too rich a valuation, and given my wild-ass guess above, my error bars are big; But the bottom line: not an insane number. Kudos.

jcampbell1 14y ago
You sir are a fantastic estimator. The company is public, and their financials are available at: http://finance.yahoo.com/q/is?s=ACOM+Income+Statement&annual http://finance.yahoo.com/q/is?s=ACOM+Income+Statement&an... $400M is very close to the actual audited number for last year. I have zero idea why the author failed to mention that is a bid to take an already public company private.
- dx4100 14y ago
  $162M operating expense? Is that normal?
  - jcampbell1 14y ago
    $122M on marketing. They have big TV ad campaigns. They spend $85 to acquire a subscriber. see: http://ir.ancestry.com/secfiling.cfm?filingID=1193125-12-67710 http://ir.ancestry.com/secfiling.cfm?filingID=1193125-12-677...
- jpdoctor 14y ago
  > The company is public [slaps forehead] Thank you. I should have checked. 25x trailing earnings. I'd say: Sensible.