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Apple's ad revenue was 1% of its total in 2024. It was estimated to be 2-3% in 2025. https://www.apple.com/newsroom/pdfs/fy2024-q4/FY24_Q4_Consolidated_Financi

Apple's ad revenue was 1% of its total in 2024. It was estimated to be 2-3% in 2025. https://www.apple.com/newsroom/pdfs/fy2024-q4/FY24_Q4_Consolidated_Financial_Statements.pdf https://www.apple.com/newsroom/pdfs/fy2024-q4/FY24_Q4_Consol... https://www.macrumors.com/2025/10/30/apple-4q-2025-earnings/ https://www.macrumors.com/2025/10/30/apple-4q-2025-earnings/

lern_too_spel 9mo ago
The point is that Apple will make money any way that it can, including ads. That's why iOS privacy is worse than its competitors. You can't install an app without telling Apple because if you could, Apple wouldn't be able to monetize you as well. You can't get your location without also telling Apple because if you could, Apple wouldn't be able to build its location services as easily. No such problems on Android.
raw_anon_1111 9mo ago
Their net profit was a little over $100 billion last fiscal year. They get $20 Billion+ in pure profit from Google being their default search engine. That’s 20% of their profit
- nozzlegear 9mo ago
  Google paying Apple to be the default search engine is not the same as Apple selling $20 billion worth of ads to track you.
  - raw_anon_1111 9mo ago
    Google isn’t just paying Apple $20 billion, it’s based on click throughs on ads in Safari. Apple is very much getting paid based on the ad economy.
    - nozzlegear 9mo ago
      But it still isn't Apple doing the tracking or receiving the data about your Google searches. They aren't Apple's ads, they're Google's ads.
      - raw_anon_1111 9mo ago
        How does that matter? Apple is still seeing 20% of its profits from ads and Google is still tracking you through Apple’s browser and Apple is getting paid for it.
        bee_rider 9mo ago
        They pay to be the default, not the only possible search provider.
        raw_anon_1111 9mo ago
        They pay per click.
        Angostura 9mo ago
        Again, they get paid a cut of Google's ad revenue from Safari users. This has one impact on Apple's design choices - Google remains the default search engine. Notably, this hasn't stopped Apple from introducing multiple anti-tracking technologies into Safari which prevents Google from collecting information from Safari users. If I open up a new tab in safari it tells me that in the last 30 days Safari prevented 109 trackers from profiling me and that 55% of the sites I use implement trackers. It also tells me that the most blocked tracker is googletagmanager.com across 78 websites
        raw_anon_1111 9mo ago
        It was a direct listing at $250 and now the price is $179. Compared to the S&P 500 which has gained around 75% since then
        nozzlegear 9mo ago
  - jojobas 9mo ago
    Yes it is.
    - nozzlegear 9mo ago
      Is this what you consider discourse? At least justify your position, don't shit out some drive-by popular opinion that I can't even begin to respond to.
      - jojobas 9mo ago
        Operating ads directly or reaping profits from renting out your platform to the highest bidder, it's still ad revenue and profit.

lern_too_spel 9mo ago

The point is that Apple will make money any way that it can, including ads. That's why iOS privacy is worse than its competitors. You can't install an app without telling Apple because if you could, Apple wouldn't be able to monetize you as well. You can't get your location without also telling Apple because if you could, Apple wouldn't be able to build its location services as easily. No such problems on Android.

raw_anon_1111 9mo ago

Their net profit was a little over $100 billion last fiscal year. They get $20 Billion+ in pure profit from Google being their default search engine. That’s 20% of their profit

nozzlegear 9mo ago
Google paying Apple to be the default search engine is not the same as Apple selling $20 billion worth of ads to track you.
- raw_anon_1111 9mo ago
  Google isn’t just paying Apple $20 billion, it’s based on click throughs on ads in Safari. Apple is very much getting paid based on the ad economy.
  - nozzlegear 9mo ago
    But it still isn't Apple doing the tracking or receiving the data about your Google searches. They aren't Apple's ads, they're Google's ads.
    - raw_anon_1111 9mo ago
      How does that matter? Apple is still seeing 20% of its profits from ads and Google is still tracking you through Apple’s browser and Apple is getting paid for it.
      - bee_rider 9mo ago
        They pay to be the default, not the only possible search provider.
        raw_anon_1111 9mo ago
        They pay per click.
        Angostura 9mo ago
        Again, they get paid a cut of Google's ad revenue from Safari users. This has one impact on Apple's design choices - Google remains the default search engine. Notably, this hasn't stopped Apple from introducing multiple anti-tracking technologies into Safari which prevents Google from collecting information from Safari users. If I open up a new tab in safari it tells me that in the last 30 days Safari prevented 109 trackers from profiling me and that 55% of the sites I use implement trackers. It also tells me that the most blocked tracker is googletagmanager.com across 78 websites
        raw_anon_1111 9mo ago
        It was a direct listing at $250 and now the price is $179. Compared to the S&P 500 which has gained around 75% since then
      - nozzlegear 9mo ago
- jojobas 9mo ago
  Yes it is.
  - nozzlegear 9mo ago
    Is this what you consider discourse? At least justify your position, don't shit out some drive-by popular opinion that I can't even begin to respond to.
    - jojobas 9mo ago
      Operating ads directly or reaping profits from renting out your platform to the highest bidder, it's still ad revenue and profit.