I try not to think too much in those circumstances. It's often better not to know, not to notice, though it's not always possible. People like genre and formul

I try not to think too much in those circumstances. It's often better not to know, not to notice, though it's not always possible. People like genre and formula; it's not necessarily a negative - pop songs follow structures and formulas over and over. Also, creative artists can innovate by varying those structures and playing with expectations that don't exist in less formulaic creations. There is plenty of non-formulaic film (and other arts) if you want it? I'm sure you must know that.