Apple's App Store generates something near 2% of Apple's profits.[1] The number of apps that are 'for pay' in app stores is going down. I worked on the Windows

Apple's App Store generates something near 2% of Apple's profits.[1] The number of apps that are 'for pay' in app stores is going down. I worked on the Windows Phone 7 app marketplace. The economics of running such a service are not cheap, especially as you take certification more seriously (which Windows 8 is doing). All of these contribute to the fact that even if MS ever makes any profit off of the Windows 8 Store, it will be minuscule compared to the overall business. [1] http://tech.fortune.cnn.com/2010/06/23/app-store-1-of-apples-gross-profit/ http://tech.fortune.cnn.com/2010/06/23/app-store-1-of-apples...