It’s another form of automation. If you know how to use the tool productively you can save yourself some time. That can be extremely beneficial, like a database

It’s another form of automation. If you know how to use the tool productively you can save yourself some time. That can be extremely beneficial, like a database, but it won’t get you more than that. Trying to squeeze more value out of it will expose your lack of value, a net negative like marketing without a qualified product.