I think the author is mistaking Content Management Systems with something else. Content Management is about content management. I don't quite get his point. I’

I think the author is mistaking Content Management Systems with something else. Content Management is about content management. I don't quite get his point. I’m concerned that enabling a writer/journalist/marketing executive to control every aspect of their website Well, IMO you can't refer to "controlling every aspect" by "content management". If you don't want people to modify the design, use a CMS. The only part of the Google Ventures homepage that needs to be content managed is the Here’s what we’ve been up to section. Exactly ! Content Management is for people to manage content.