Come up with a conclusion already in the title seems like such a horrible thing to do, especially when the numbers presented form a lousy argument for it's vali

Come up with a conclusion already in the title seems like such a horrible thing to do, especially when the numbers presented form a lousy argument for it's validity. Instead of reading it as a comparison (which it was), it was portrayed as arguments suggested being relevant to having a distorted reality. To me, the author just wanted a catchy title. I'm sure it worked. People who own Apple products are three times more likely to have been in an Apple store? How does that relate to a distortion field?