There is a jewelry store in my country which constantly used this tactic and had a "closing soon" sale for YEARS, to the point where it became a meme associated

There is a jewelry store in my country which constantly used this tactic and had a "closing soon" sale for YEARS, to the point where it became a meme associated with that specific company. Then they launched a new marketing campaign with the slogan "this time we're not closing - but our prices are as low as if we were!"