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Promoted posts are far more useful for businesses, I think, than people. As much as there are some things that I want my friends to know, they aren't generally
by msrpotus 14y ago
Promoted posts are far more useful for businesses, I think, than people. As much as there are some things that I want my friends to know, they aren't generally worth paying to get the word out. Businesses are used to advertising (and often need to) so they are probably much more likely to pay for promoted posts.
- robryan 14y agoA lot of businesses are trying this right now, along with the Facebook exchange retargeting stuff. The big question is going to be though whether businesses see a big enough ROI to continue to reinvest. Facebook burned through a lot of businesses with the regular ads who gave up, new ad products give them another chance but unless some of it sticks it is only a matter of time before revenues start falling.