6 ms·

Selling eBooks on Amazon

47 points by benackles 14y ago

petercooper 14y ago
Always great to see the numbers, but I think the key thing about Amazon is if it's treated as merely a supplementary channel, you'll get supplementary results. Those I know who've done well on the Kindle have really had to work hard on building up Amazon as a channel. It's a bit like if you have a video to promote. YouTube can drive crazy numbers of views, but if you focus on self hosting it on your blog, get a few HN and Reddit posts, etc, you'll have far more self hosted views than YouTube views if you upload it to YouTube as a secondary channel. I suspect so it goes with Amazon and the Kindle Store. I guess what I'm getting at isn't that you can assume Amazon is a bad/small market for a particular book, but that you can't assume it'll work without putting in some dedicated effort to nurturing it.
- waterlesscloud 14y ago
  I think for technical non-fiction, the recommendations of the OP and the article he links to are worth consideration. They may be the way to go, they may not. Chances are your audience is highly specialized, and you may be able to use that to draw them into your website and sell them the book while they're there. I think for fiction, Amazon and the other major sellers are a must. That's just where e-book buyers go for fiction.
  - petercooper 14y ago
    To your first paragraph, certainly. Also, I think a lot of technical buyers have had bad experiences with programming books having horrifically formatted source code and diagrams on the Kindle, so it's a harder sell. I certainly didn't want to imply the OP is wrong, just that, as a marketplace, Amazon does require special care to give special results.
stevencorona 14y ago
As someone that has only sold self-published ebooks (where I keep 98% of the profit), I always forget how bad the split is on "real" platforms. The fact that (in the publishing world) 35% is VERY VERY GOOD, blows my mind even more! I can't imagine having a business model where I share >50% of my profit with a company.
- johnrgrace 14y ago
  Actually in the traditional publishing world, almost no one gets 35% of digital 25% is what you get unless you're a megastar. For in on dead trees 10% is the norm.
  - user24 14y ago
    that's what OP is saying. The fact that 35% is good blows his mind.
alanfalcon 14y ago
I wrote a YA fiction novel, created the cover and eBook myself, and submitted it to Amazon KDP and did basically no further promotion of substance. I've been selling 40 copies a week at $3 each, at roughly $2 in royalties per sale. Not amazing money, but enough that I'm happily working on my second novel—and it took less time to create the novel[1] than to create the iPhone game I made, and I've made significantly more in less time with the novel (AND without the yearly developer fees). The book bounces around the 10-30k sales rank for eBooks and has only four reviews (all positive). The thing that most helped sales was making a POD version of the book available through CreateSpace (also Amazon) which cost me about $15 in printing and shipping fees for proof copies. Almost nobody buys the print version, but just the existence of the option seems to make the $3 eBook appear to be a better values. I'd say the existence of the print book resulted in a 3-4x increase in sales. Clearly my case is different from that of the author of the linked article, but I figure it could be of interest to anyone who clicks that link. [1] http://www.syncingdreams.com/2012/06/dragon-master-post-mortem-part-1.html http://www.syncingdreams.com/2012/06/dragon-master-post-mort...
- jseliger 14y ago
  >I wrote a YA fiction novel, This is a pet peeve, but nonetheless I'll reiterate it: you don't have to call it a "fiction novel." A "novel" is sufficient. This is the sort of thing that will make a lot of readers simply stop.
  - Adaptive 14y ago
    Your point is correct but I'd cut the poster some slack here. I'm pretty sure the comment was referring to "YA fiction" as a category (which is almost exclusively referred to as just that, not as "YA" on its own).
  - granfalloon 14y ago
    I really can't imagine anyone stopping after reading that.
    - jseliger 14y ago
dilipray 14y ago
eBooks at some point is great, but don't you think there is piracy of the eBook and if it's pretty popular it will be up on the internet within few weeks. i think amazon should be like a library or youtube for ebooks. So the user can subscribe the books they want it should be something similar to safaribookonline. http://news.cnet.com/8301-30685_3-20104755-264/amazon-e-book-subscription-publishers-should-join/ http://news.cnet.com/8301-30685_3-20104755-264/amazon-e-book... Amazon has limited the capability of eBooks, eBooks can be like iBook(iOS App) where the book has capability of videos and multimedia. What is the difference between the book and device if it was just the text with picture.
- dilipray 14y ago
  This is what happens @ amazon http://news.ycombinator.com/item?id=4682392 http://news.ycombinator.com/item?id=4682392

47 points by benackles 14y ago

Always great to see the numbers, but I think the key thing about Amazon is if it's treated as merely a supplementary channel, you'll get supplementary results. Those I know who've done well on the Kindle have really had to work hard on building up Amazon as a channel. It's a bit like if you have a video to promote. YouTube can drive crazy numbers of views, but if you focus on self hosting it on your blog, get a few HN and Reddit posts, etc, you'll have far more self hosted views than YouTube views if you upload it to YouTube as a secondary channel. I suspect so it goes with Amazon and the Kindle Store. I guess what I'm getting at isn't that you can assume Amazon is a bad/small market for a particular book, but that you can't assume it'll work without putting in some dedicated effort to nurturing it.

waterlesscloud 14y ago
I think for technical non-fiction, the recommendations of the OP and the article he links to are worth consideration. They may be the way to go, they may not. Chances are your audience is highly specialized, and you may be able to use that to draw them into your website and sell them the book while they're there. I think for fiction, Amazon and the other major sellers are a must. That's just where e-book buyers go for fiction.
- petercooper 14y ago
  To your first paragraph, certainly. Also, I think a lot of technical buyers have had bad experiences with programming books having horrifically formatted source code and diagrams on the Kindle, so it's a harder sell. I certainly didn't want to imply the OP is wrong, just that, as a marketplace, Amazon does require special care to give special results.

stevencorona 14y ago

As someone that has only sold self-published ebooks (where I keep 98% of the profit), I always forget how bad the split is on "real" platforms. The fact that (in the publishing world) 35% is VERY VERY GOOD, blows my mind even more! I can't imagine having a business model where I share >50% of my profit with a company.

johnrgrace 14y ago
Actually in the traditional publishing world, almost no one gets 35% of digital 25% is what you get unless you're a megastar. For in on dead trees 10% is the norm.
- user24 14y ago
  that's what OP is saying. The fact that 35% is good blows his mind.

alanfalcon 14y ago

I wrote a YA fiction novel, created the cover and eBook myself, and submitted it to Amazon KDP and did basically no further promotion of substance. I've been selling 40 copies a week at $3 each, at roughly $2 in royalties per sale. Not amazing money, but enough that I'm happily working on my second novel—and it took less time to create the novel[1] than to create the iPhone game I made, and I've made significantly more in less time with the novel (AND without the yearly developer fees). The book bounces around the 10-30k sales rank for eBooks and has only four reviews (all positive). The thing that most helped sales was making a POD version of the book available through CreateSpace (also Amazon) which cost me about $15 in printing and shipping fees for proof copies. Almost nobody buys the print version, but just the existence of the option seems to make the $3 eBook appear to be a better values. I'd say the existence of the print book resulted in a 3-4x increase in sales. Clearly my case is different from that of the author of the linked article, but I figure it could be of interest to anyone who clicks that link. [1] http://www.syncingdreams.com/2012/06/dragon-master-post-mortem-part-1.html http://www.syncingdreams.com/2012/06/dragon-master-post-mort...

jseliger 14y ago
>I wrote a YA fiction novel, This is a pet peeve, but nonetheless I'll reiterate it: you don't have to call it a "fiction novel." A "novel" is sufficient. This is the sort of thing that will make a lot of readers simply stop.
- Adaptive 14y ago
  Your point is correct but I'd cut the poster some slack here. I'm pretty sure the comment was referring to "YA fiction" as a category (which is almost exclusively referred to as just that, not as "YA" on its own).
- granfalloon 14y ago
  I really can't imagine anyone stopping after reading that.
  - jseliger 14y ago

dilipray 14y ago

eBooks at some point is great, but don't you think there is piracy of the eBook and if it's pretty popular it will be up on the internet within few weeks. i think amazon should be like a library or youtube for ebooks. So the user can subscribe the books they want it should be something similar to safaribookonline. http://news.cnet.com/8301-30685_3-20104755-264/amazon-e-book-subscription-publishers-should-join/ http://news.cnet.com/8301-30685_3-20104755-264/amazon-e-book... Amazon has limited the capability of eBooks, eBooks can be like iBook(iOS App) where the book has capability of videos and multimedia. What is the difference between the book and device if it was just the text with picture.

dilipray 14y ago
This is what happens @ amazon http://news.ycombinator.com/item?id=4682392 http://news.ycombinator.com/item?id=4682392