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Indeed, I have a 2023 Corolla. The dealer didn't like it when I said "LE" stands for "Low End" as a joke (it means Limited Edition). The technology for such a

Indeed, I have a 2023 Corolla. The dealer didn't like it when I said "LE" stands for "Low End" as a joke (it means Limited Edition). The technology for such a low end car is impressive. In addition to adaptive cruise control and lane keeping, the display shows the speed limit not by consulting a map but by reading the signs as you drive down the street. They call it RSA, Road Sign Assist. It also uses the camera and radar to alert when there are potential hazards (closing too quicky on the car in front, and lane changing into someone in the blind spot). All that in a $23K car, built into that base price.

TheCondor 9mo ago
Makes you wonder. Technology usually becomes less expensive. Car companies have used it as a differentiator for years though. There are giant cost differences between like a base line Tundra and a top of the line and the mechanicals are the same; it's more price for luxury and more tech. Seems like Toyota is about to make a big Lexus pivot in the next year or two.
vostrocity 9mo ago
I always thought Toyota's LE connoted Luxury Edition and SE Sport Edition
- tasty_freeze 9mo ago
  You are right -- I just looked it up. All the same, the LE is the low-end Corolla model and I wouldn't have ever guessed it meant luxury edition.
  - NoGravitas 9mo ago
    In the 1980s, it was the high-end trim line, more or less across the board. I believe it gradually drifted down as special trim lines for different models were added until it was the base line on everything.
borborigmus 9mo ago
2022 Corolla owner here. Mine is UK spec with “Design” trim, which is middle of the range in terms of luxuries. I love mine. It’s got enough technology without it being annoying and has everything I want. The adaptive cruise is a killer feature. Best car I’ve ever owned.
- ethbr1 9mo ago
  As the unofficial corporate tag line quips: 'Toyota: for when your favorite appliance color is beige' But in all seriousness, I'll give props to Honda, Toyota, and Mazda for amazing engineering cultures. In the sense of being extremely good at optimizing trade-offs.

TheCondor 9mo ago

Makes you wonder. Technology usually becomes less expensive. Car companies have used it as a differentiator for years though. There are giant cost differences between like a base line Tundra and a top of the line and the mechanicals are the same; it's more price for luxury and more tech. Seems like Toyota is about to make a big Lexus pivot in the next year or two.

vostrocity 9mo ago

I always thought Toyota's LE connoted Luxury Edition and SE Sport Edition

tasty_freeze 9mo ago
You are right -- I just looked it up. All the same, the LE is the low-end Corolla model and I wouldn't have ever guessed it meant luxury edition.
- NoGravitas 9mo ago
  In the 1980s, it was the high-end trim line, more or less across the board. I believe it gradually drifted down as special trim lines for different models were added until it was the base line on everything.

borborigmus 9mo ago

2022 Corolla owner here. Mine is UK spec with “Design” trim, which is middle of the range in terms of luxuries. I love mine. It’s got enough technology without it being annoying and has everything I want. The adaptive cruise is a killer feature. Best car I’ve ever owned.

ethbr1 9mo ago
As the unofficial corporate tag line quips: 'Toyota: for when your favorite appliance color is beige' But in all seriousness, I'll give props to Honda, Toyota, and Mazda for amazing engineering cultures. In the sense of being extremely good at optimizing trade-offs.