I don't think the article is arguing that everyone needs to work on a single project. But there are a striking number of people building "pictures of cats doin

I don't think the article is arguing that everyone needs to work on a single project. But there are a striking number of people building "pictures of cats doing x" websites. It's technically easy, which appeals to some people. But there's nothing wrong with reminding developers that they have the talent to address bigger problems than a shortage of cat meme websites.