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It isn't just about sales, it is about margin. F150 Lightning was losing money on each unit produced - they cost about 40% more to product than they sold for. C
by WillPostForFood 8mo ago
It isn't just about sales, it is about margin. F150 Lightning was losing money on each unit produced - they cost about 40% more to product than they sold for. Cybertruck has a positive gross margin, so even though sales are terrible, they don't have have a pressing financial need to cancel it.
- malshe 8mo agoTesla doesn't disclose the gross margin on Cybertruck. They may say it is positive but if nobody knows what constituted those gross margins or what they amounted to, it's pretty much meaningless.
- klaff 8mo agoHard to imagine it being profitable given the very low utilization of the production line and associated tooling.
- malshe 8mo agoI agree. I am quite confident that if someone challenges them on this claim, they will say it was non-GAAP gross margin, which excluded all the crucial expenses