Content is used to imply that. I have a website, here are the ads, now I just need some content and I'm all done! I like your words analogy. A "content creator

Content is used to imply that. I have a website, here are the ads, now I just need some content and I'm all done! I like your words analogy. A "content creator" is a "words writer". We need some words on this page or it looks weird. Go and get me some words. Users don't seek words, but operators seek to entice users with words so they'll view the advertisements. "Content" is the same thing without reference to a specific medium. Content can be video, audio, words, or even interactive gameplay.