4 ms·

Netflix does charge more for 4k, so they simply pass along the cost: https://help.netflix.com/en/node/24926 https://help.netflix.com/en/node/24926

• Retr0id 9mo ago
  Netflix still saves money when someone watches in a lower resolution.
  • nitwit005 9mo ago
    Yes, but what they care about is profits. People aren't going to pay for the expensive plan if they can't actually use the features of it.
    • Retr0id 9mo ago
      Most people who aren't getting proper 4K don't even notice.
      • apparent 9mo ago
        Bingo. I mostly have watched Netflix for the last decade and recently tried Apple TV. It looks so much crisper. I didn't realize what I was missing.
  • bobdvb 9mo ago
    There's a fine line, reduce quality too far and customer satisfaction drops. Some customers will have a higher tolerance to dropping quality than others, but you've got to draw the line somewhere. So you do studies, you look at the impact of quality changes to customer churn and then you move the line appropriately.
    • direwolf20 9mo ago
      Marketing emphasizing 4K helps reduce this.