I'm not sure if I can agree with this. While I do understand where you're coming from I'm hesitant to say its okay to willfully replace ads on web pages. That's

I'm not sure if I can agree with this. While I do understand where you're coming from I'm hesitant to say its okay to willfully replace ads on web pages. That's a point I don't have very strong opinions on but I do strongly believe that plugins like the one in question are unquestionably unethical and not okay. You do own your browser but you don't own the sites you visit or their content. To me when someone argues for being able to replace ads on a website that's almost the equivalent of saying "I am entitled to take ownership of and alter anything I lay my eyes on". Some people counter by arguing that if it's not alright to replace ads then it's not okay to use custom CSS rules or plugins or apps designed to enhance readability. The fundamental difference between those things is that site owners want you to read their content and almost universally happily accept people using custom CSS and readability type plugins but replacing ads is different in that you are making a choice to put someone else's content on their site to the site owmer's detriment. If I were running a site that relied on ad revenue I'd almost prefer plugins that stripped out the ads altogether to one's that replace ads with one's that someone else will profit from. In the case of the former you could reasonably assume the visitor wouldn't be clicking any ads anyway but in the case of the latter that user may still click and youd get nothing. Imagine there was an eyeglass company that sold glasses that would replace certain things you saw with other things that they decided on. I know this is far out but just follow me here. Now imagine owners of these glasses walk into a mall and the glasses replaced window signage and ads with ones from the eyeglass maker's preferred partners. The shop owners in the mall would be upset but the maker of the eyeglasses would claim they're just giving their customers the deals they want. And then a certain portion of the people who wear these glasses say "I own my eyes. I may choose to replace anything I see with whatever I want". In 1996 I was 10 years old and grew up from that point on with the web. Ads were annoying for a time but the people posting and creating them learned really fast that their strategy wasn't working and from then on ads have been pretty polite. They mostly just sit in their grid positions. Sometimes they're animated and sometimes they have sound but it's off by default. I don't get why people hate online ads so much. They're easy to ignore and rarely if ever become intrusive these days. But that's a whole 'neither topic. My main point is that suppressing ads is one thing but to replace ads with others that deprive a site from the CPC revenue is unequivocally wrong. It may be legal but it's wrong.