My experience matches pretty closely with FireBeyond's. But I also think its worth noting that there's a difference between the group of people who are legitim

My experience matches pretty closely with FireBeyond's. But I also think its worth noting that there's a difference between the group of people who are legitimately not political (don't really think or talk about politics) and the group of people who proactively identifies themselves as "independent" or "apolitical" when not specifically asked. It is the latter group of people who (in my experience also) are very likely to be conservative.