4 ms·

Toyota Hycross is easily 2x the price and is made in India AFAIK.

• alephnerd 9mo ago
  That's due to brand positioning. If you position an automotive product in India to be affordable, you lose aspirational consumers (India1). Toyota is trying to position itself as a luxury brand in India in order to better defend revenue, as in NAM and JP the Toyota brand has a similar reputation as Maruti Suzuki does in India.