It seems like people are constantly trying to get this new job title of "growth hacker" to stick by defending and redefining it over and over. Usually that's an

It seems like people are constantly trying to get this new job title of "growth hacker" to stick by defending and redefining it over and over. Usually that's an indication that the title is superfluous and ultimately pointless. Marketing is marketing is marketing, stop renaming it. Also, growth is absolutely a marketing strategy...in fact, it's one of the main goals of marketing.