The core is tying the data from your marketing campaign to your sales so that you have a clear view of the evolution from send to purchase, including $ spent. T

The core is tying the data from your marketing campaign to your sales so that you have a clear view of the evolution from send to purchase, including $ spent. Then use that data to segment automatically and refine campaigns to increase purchase and basket size. All of this without leaving your Magento interface. We are also including Constant Contact. What would be your biggest painpoint?