Avatar cost $200-300m dollars to produce and promote, all before they knew it was going to be a hit. $10m for a TV show is of course beyond the abilities of mo

Avatar cost $200-300m dollars to produce and promote, all before they knew it was going to be a hit. $10m for a TV show is of course beyond the abilities of most independents, but there's no reason to believe that only small independents would be players in a new TV market.