Exactly.. Ads could be much more tailored or personalized to the individual. When your blasting out the same commercial to 60 million homes, you have to be blan

Exactly.. Ads could be much more tailored or personalized to the individual. When your blasting out the same commercial to 60 million homes, you have to be bland, and generic, and figure a large percentage won't be watching, or not in your target demographic.. If you can only show your commercial to people you are actively trying to target, you would pay much more per impression for that ability.