His blog shows an image of shot from The Big Bang Theory. TBBT has done excellent job for on-demand content. The minute their weekly show ends, they post that v

His blog shows an image of shot from The Big Bang Theory. TBBT has done excellent job for on-demand content. The minute their weekly show ends, they post that video on their website (http://www.cbs.com/shows/big_bang_theory/ http://www.cbs.com/shows/big_bang_theory/) for week. I haven't watched a single episode on TV since they started doing this. It's currently free and supported by pre-roll video advertising. I don't mind ads as I'm getting content on-demand and free. I don't buy that TV is going to be dead. I'd love to watch TV along with my family in our living room. However, I also want flexibility that on-demand offers. I'm sure TBBT is getting lot of money with this experiment. The question about Netflix is complicated one and I hope author goes into unit economics in his future column. I also agree, at the current rates (for netflix subscription), it will be hard for Netflix to show latest on-demand content. I imagine we will have premium fees for such feature.