Are they planning to merge Vimeo’s and Brightcove’s underlying technology, even if the brands and product lines remain distinct? In theory, that could deliver a

Are they planning to merge Vimeo’s and Brightcove’s underlying technology, even if the brands and product lines remain distinct? In theory, that could deliver a true best-of-both-worlds outcome. Each platform has strengths that could fill the other’s gaps. In practice, though, it would almost certainly be messy, with non-trivial integrations and some painful migrations and breaking changes for at least some of the customers.