This passes the smell test. All signs are go for Apple to make an extra couple billion dollars this Christmas. The 7" form factor clearly has value to customer

This passes the smell test. All signs are go for Apple to make an extra couple billion dollars this Christmas. The 7" form factor clearly has value to customers over the predominant 10" form factor. Every review of them touches on how much nicer they are to read on and carry around. 7" tablets will be kids first computers, they'll replace the full iPad for lightweight POS installations, they'll be the go-to for portable employee applications, they'll sell into schools like crazy, and they'll make good purse-able travel iPads. Plus there's that media ecosystem, that OS, that app stack, that customer familiarity, and that third party universe. No readily identifiable competitive weaknesses.