The thing you are referring to as "model" is also called "technology" which always came in waves throughout centuries and decades. And it opened new markets and

The thing you are referring to as "model" is also called "technology" which always came in waves throughout centuries and decades. And it opened new markets and new needs. So, in the "team, product, market" concept, the "product" included the technology stack. Model is just another piece in the stack.