The imagery of this explanation adds to the lottery-aversion on a subconscious level, as well: it reverses how a lottery is usually portrayed. Instead of 'only

The imagery of this explanation adds to the lottery-aversion on a subconscious level, as well: it reverses how a lottery is usually portrayed. Instead of 'only a dollar' entry cost and 'millions' if you win, this analogy associates entry with a long and costly task (some or most of a cross-country drive) and winning with a single quarter. Clever!