It's impossible to discuss TikTok in isolation without discussing its algorithm or the whole 'the medium is the message' nature of it - which is precisely what

It's impossible to discuss TikTok in isolation without discussing its algorithm or the whole 'the medium is the message' nature of it - which is precisely what distinguishes it from the era of the weird and bizarre personal website. In other words, it's inherently biased towards one form of content in a way that the general web is not (a website can contain anything, unlike TikTok).