3 ms·
What do they offer? An ungodly and unparalleled level of marketing. Any artist can put their music on iTunes but nothing organic can ever compare to a $200 mill
by forrestthewoods 14y ago
What do they offer? An ungodly and unparalleled level of marketing. Any artist can put their music on iTunes but nothing organic can ever compare to a $200 million media blitz.
"Popular" music will always be predominantly influenced by deep pockets. Not exclusively, but damn near close.
- tsotha 14y agoYep, and the record company pockets pretty much every dime of the profit. As a musician you're counting on concert tours to pay the bills. Even wildly successful musicians who are still on that first contract.
- jasonlotito 14y agoBut if they are pocketing all that money... what do they offer besides more exposure? You make it seem like artists get nothing out of the deal. If the labels are just providing exposure, what does the artist get?
- k-mcgrady 14y agoThe exposure is all they need to offer. More exposure will lead to more concert ticket sales and merch sales. With the modern '360 deals' in which the label now takes a cut of those things (because of declining record sales) exposure might not be enough anymore.