4 ms·
Being anonymous is actually pretty expensive. The loyalty program is a price discrimination mechanism: going through the trouble of clicking through coupons, di
by digiown 9mo ago
Being anonymous is actually pretty expensive. The loyalty program is a price discrimination mechanism: going through the trouble of clicking through coupons, discovering deals, signals that you have a higher price sensitivity. The default of taking no action signals a higher willingness to pay. Also, by paying cash, you're subsidizing the card users, some of whom get a bit of that back.
- em-bee 9mo agoi am paying for my privacy. or, i am refusing to sell out my privacy for any amount of money. and i disagree that it is expensive. the difference can't be more than 10-20%. that's worth it for me.
- digiown 9mo agoIt's not clear you're actually buying any privacy. The cameras they have in stores will be used for tracking customers soon anyway, and not having a tracking identifier associated with your transactions make you stick out like a sore thumb.
- em-bee 9mo agocamera tracking is illegal in many places, and while my shopping may stick out, it still can't easily be tied to my identity. i only pay with cash too. the only place where i use cards is on ATMs.