I don't think there's a real formula that will allow you to calculate the expected value as there's so many other variables that come into play. A lot of it co

I don't think there's a real formula that will allow you to calculate the expected value as there's so many other variables that come into play. A lot of it comes down to the founder(s) personality, their immediate network, and the true need in the market for their business/idea. That said, this is exactly the way I've felt about most startups. You're making a time machine for people's Twitter? That's not a billion or even million dollar idea. If you can figure out how to generate revenue it's a small business at best. Thanks Melanie. This article was a breath of fresh air.