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"When writing, your first job is this: First, make me care." It really depends on who the audience is...

• bravura 8mo ago
  Understanding your audience is your first job as a writer or communicator. Speaking to them and making them care is job two.
  • wtetzner 8mo ago
    Ideally you wouldn't need to make them care. Just give them enough information up front for them to determine if they care.