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I'm going to disagree with you on that the best companies tend not to pivot. I think there are lots of companies that pivot in such a seamless way that externa
by jhartmann 14y ago
I'm going to disagree with you on that the best companies tend not to pivot. I think there are lots of companies that pivot in such a seamless way that externally it all looks very planned. I also probably consider more things a pivot then you do, pivoting doesn't have to mean simply pivoting from an idea. It could mean pivoting from a plan of attack on an idea, dropping products that don't work, trying another kink in the armor, etc.
These "best" companies tend to be data driven and experiment a lot, we don't always see what is going on. Lots of people outside the kitchen will be able to say, everything they make here is good. You don't know the chef told the staff to make that plate over a dozen times until he was happy. Look at how many iterations of Apple's products were done before Jobs was happy. From the outside it just looks like genius, all the while he was pivoting and refining the ideas and products constantly.
You also discount the time the people spend working on stuff/ideas before the entity is official formed, people rarely take this into account. Much of this tends to happen before people look to raise money, so I could see where this might be a perspective someone on the "other side of the table" would have.
There are lots of "overnight" successes that took 10-15 years to reach that escape velocity that makes them great. They might have great focus during this time, but you can be damn sure they had to change it up a little to make it happen. Harmonix killed it with Guitar Hero and Rock Band, but they had a very long road to get there. Full of pivots.
I think the very best companies all have one thing in common though, they are tenacious, focused, and nothing will stand in their way if they decide to try and conquer something. They will pivot away from what is not working, and constantly refine the battleplan until the target is dead. Look at Toyota, Google, Apple, etc. they all are not afraid of change, pivots and redefining their focus.