I listened to an interesting podcast (Under the Influence?) a while back about first movers that lost out to their copycats. One famous example? Hydrox cookies.

I listened to an interesting podcast (Under the Influence?) a while back about first movers that lost out to their copycats. One famous example? Hydrox cookies. They were the original. http://en.wikipedia.org/wiki/Hydrox http://en.wikipedia.org/wiki/Hydrox