2 ms·
Amazon Prime Video isn't targeting the US market anymore - they made a hard pivot to India [0][1][2], and as such are primarily investing in MX Player. [0] - h
by alephnerd 9mo ago
Amazon Prime Video isn't targeting the US market anymore - they made a hard pivot to India [0][1][2], and as such are primarily investing in MX Player.
[0] - https://www.hollywoodreporter.com/business/business-news/apos-amazon-streaming-india-prime-video-and-mx-player-1236300136/ https://www.hollywoodreporter.com/business/business-news/apo...
[1] - https://variety.com/2025/tv/news/prime-video-india-growth-path-lukkha-debut-1236475214/ https://variety.com/2025/tv/news/prime-video-india-growth-pa...
[2] - https://variety.com/2025/tv/news/prime-video-india-content-chief-franchise-expansion-original-slate-1236323368/ https://variety.com/2025/tv/news/prime-video-india-content-c...
- pityJuke 9mo agoWait, when the fuck did the Android app I used to play on-device videos with become a streaming app, that then got acquired by Amazon?! (I know the literal answer is on Wikipedia, but I’m flabbergasted.)
- alephnerd 9mo agoBack in 2018-19 because their founder Karan Bedi was smart and recognized he could leverage his past corporate experience in Big Media in India in order to make MX Player a streaming platform targeting India2 and India3, and thus build a scalable business.
- selimthegrim 9mo ago2nd and 3rd tier cities?
- alephnerd 9mo agoYep!