The median user does not have a threat model. Ask a non techy user: * How do they backup their data/do they backup their data at all? * Do they know 3-2-1 ru

The median user does not have a threat model. Ask a non techy user: * How do they backup their data/do they backup their data at all? * Do they know 3-2-1 rule? Are they following it? I bet 90% people will answer no to some of the questions. And data backup is much more of an everyday topic compared to disk encryption.