Can someone please tell me why it needs to be $200? It's a web browser. That's it. I'm not knocking it don't get me wrong but I won't buy one until they are at

Can someone please tell me why it needs to be $200? It's a web browser. That's it. I'm not knocking it don't get me wrong but I won't buy one until they are at least $100 cheaper. Google managed to release the nexus 7 that cheap so why not this? It doesn't require heavy specs or even storage. Just a keyboard, a phone processor and a screen.